Let's influence employers in 140 characters.

Okay. What is Twitter?

Twitter is a social media platform which is based around 140 character posts to which users can add photographs, video and links which are either public or private. The platform is utilised by celebrities and other public figures who can generate a large social following and in-turn get messages out to the public quickly using minimal effort and at zero cost.  

As a microblogging platform, Twitter allows users share their thoughts, news and information. Profiles are often public which allows users to ‘follow’ that profile and encourages engagement. These engagements are often public which can help raise an individual's or company's reputation.

Twitter has 284 million monthly active users.

Twitter Jargon Buster

The Twuniverse (see what we did there?) is full of new words that you have never heard off and it’s important to learn these terms before tackling the platform. With that in mind, we’ve created a Twitter jargon buster for you.



A 140 character post.


Sharing someone else's tweet with your followers.


The collection of posts from people you follow in chronological order.


Your username.

Mention (@)

A way to tag another username in a tweet (e.g. @gatesheadcoll).

Direct Message (DM)

A private message between two people.

Hashtag (#)

A way to participate in a discussion. A hashtag also allows you to see all the tweets that mention it in real time — these are often used for particular news or events so great for networking.

What is it all about?

Now that you know what everything means you are ready to set your profile up. We’ve pulled together the basics to get you started, but remember that Twitter is as only as good as the accounts that you follow!

  • Signing Up
  • Following and Followers
  • Join the conversation
  • Retweeting
  • Hashtags
  • Direct Communication

Firstly, you need to create your handle. This is your username and will be what people will use to interact with you. You can then add a profile picture, header image and bio which will allow people to see who you are. Remember to use your real name and actual picture - nobody wants to talk to Tom Cruise or a car.

To get started, we’d advise following your friends and favourite celebrities. They will then start to populate your news feed and Twitter will be able to give you some follow suggestions based on your interests.

Now that your news feed is starting to fill up, it’s time to join in. You should reply to a tweet that is of interest to you and start a conversation. This works both ways and you may have some mentions of your own when you begin to tweet. 


A retweet is a way to repost something from an account you follow to your followers. A retweet is what enables posts to reach new audiences and allows a post ‘go viral’ as it it putting a post in front of people who don’t follow that account.

Hashtags are a crucial part of Twitter. A ‘#’ is added to the start of a work of collection of words to segment a subject that everyone is talking about. The words after the hashtag then become searchable and if you click a particular hashtag you’ll be able to see all tweets that have also used that hashtag - this is how certain topics become a trend. For example, #OneDirection.

A more personal and direct way to communicate within Twitter is direct messaging. These messages are private between you and the opposing profile but may require the user to be following you back.


54% of companies use Twitter for recruiting.

So, how do we find a job using Twitter?

Follow follow follow

Twitter is very boring when you don’t follow anybody… Or the right bodies. You should follow accounts of companies you admire, accounts dedicated to job posts and key people within your industry. This will give you a good mix of content, thoughts and jobs which are specific to you and your interests.


Tweeting is a fantastic way to distribute your thoughts, experience and even share a great article that you may have read. Likewise, it is a great way to network with other professionals within your industry and don’t be afraid to engage with something they have shared.



As hashtags are used as a method to group tweets from different users typing #jobs and #hiring will return a lot of tweets from organisations or individuals looking for employees.


Employers are using Twitter to post their jobs and this means you can use Twitter to find them. Searching for specific terms and keywords related to the job that you’re looking for will bring back employers posts which will contain links to allow you to apply - try a search for ‘hiring’!


Want to use Twitter to find a job but need more help? Book an appointment with us.